“Nudge” is a book written by Richard H. Thaler and Cass R. Sunstein, published in 2008. The book explores the concept of “choice architecture” and how it can be used to influence people’s behavior towards making better decisions. Can also read Priceless, less academic.
The authors argue that people are not always rational decision-makers, and that small changes in the way choices are presented can have a big impact on the decisions people make. They call these small changes “nudges.”
The key points of the book include:
- Choice architecture matters: The way choices are presented to people can influence their decisions. Small changes in the way choices are presented can lead to big changes in behavior.
- People are not always rational decision-makers: Human beings are prone to cognitive biases, such as overconfidence, present bias, and status quo bias. These biases can lead people to make decisions that are not in their best interests.
- Nudges can help people make better decisions: Nudges are small changes in the choice architecture that can help people overcome their cognitive biases and make better decisions. Examples of nudges include default options, social norms, and feedback.
- Nudges are not coercive: Nudges are different from mandates or regulations because they do not limit people’s choices. Instead, nudges help people make better choices by presenting options in a way that is more likely to lead to a desirable outcome.
- Nudges can be used for social good: Nudges can be used to promote behaviors that are beneficial to individuals and society as a whole, such as saving for retirement, reducing energy consumption, and increasing organ donation rates.
- Publisher : Penguin Books; Revised edition (August 3, 2021)
- Language : English
- Paperback : 384 pages
- ISBN-10 : 014313700X
- ISBN-13 : 978-0143137009
- Item Weight : 12.6 ounces
- Dimensions : 5.45 x 0.83 x 8.29 inches