The Stranger’s Long Neck: How to Deliver What Your Customers Really Want Online

$24.95

SKU: 1408114429

Description

Every website has a “long neck”–a small set of tasks that are very important to your customers. In this book, Web content expert Gerry McGovern offers tried and tested tips to make your website the commercial asset it really should be.

  • Publisher ‏ : ‎ A&C Black Business Information and Development (July 1, 2010)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 224 pages
  • ISBN-10 ‏ : ‎ 1408114429
  • ISBN-13 ‏ : ‎ 978-1408114421
  • Item Weight ‏ : ‎ 13.6 ounces
  • Dimensions ‏ : ‎ 6.14 x 0.48 x 9.21 inches

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